Welcome
I’m Bex. My life’s work is helping women make great money - and to feel damn good about it. I work with women who want to change how they are positioned, paid, and received. My work sits at the intersection of gender pay equity, identity, and economic power. I’m deeply committed to supporting women’s sovereignty - the freedom to live and lead without contorting ourselves, appeasing, or settling.
Originally from the UK, I moved to NZ as a university student and lived there for over a decade. I worked in the public service for 5 years which was fine until it wasn’t.
My sister died in 2019 and it totally upended my world. I couldn’t pretend to care about things that didn’t matter to me anymore.
I left in pursuit of more meaningful work – only to find myself in the trenches of gender pay inequity. While training as a social worker, I discovered I’d be required to complete six months of full-time unpaid labour to “prove my worth” in the profession. In the midst of my “absolutely f*cking not” awakening, I refused and dropped out.
Turning Rebellion Into Reform
Instead, I wrote my Master’s thesis on the systemic devaluation of women’s work and how its true cost is internalised by women themselves. Alongside this, I ran a nationwide campaign for paid training in female dominated professions & gave a TEDx talk about how unpaid training contributes to chronic workforce shortages in our essential services – healthcare, mental health, social services, and teaching.
Systemic Change to Personal Liberation
Determined to understand how we unlearn deep-seated beliefs that we are not good enough, we should be “grateful for the opportunity,” and just “get on with it,” I trained as a coach through the Institute for Coaching Mastery.
Here, I deepened my understanding of the interconnecting nature of internal and external drivers of the gender pay gap.
The Work That Emerged
I don’t believe women need to exhaust themselves fighting systems head-on for decades in the hope of change. Transformation happens faster, and more powerfully, when women recalibrate how they see themselves in relation to embedded power structures.
When a woman recognises her worth, she becomes a force to be reckoned with. Her presence changes, her decisions sharpen, her authority stops being questioned — and even when it is, it no longer matters. That’s the work I do now.
If this resonates
If you’re done contorting yourself to fit roles and expectations that no longer match who you are — and you’re ready to earn and lead from a place of self-trust and sovereignty — you’re in the right place. This work isn’t for everyone, but if it is for you, you’ll know.